Bulgari Serpenti collection ’21

Using artificial intelligence to create abstract imagery representing the heritage of the brand: the city of Rome, flowers and snakes. Ai generated animations to narrate the history and inspirations of the brand, alternated with transitions across decades of innovative design balanced with timeless tradition.

These animations have been used for several occasions, from pop up shops, to storefronts and special events, surrounding the luxurious jewellery and adding a clear mood to the showcase.