Bulgari Serpenti collection ’21

One of the earliest commercial projects to integrate artificial intelligence as part of the creative process, this body of work was developed to reinterpret the heritage and visual mythology of the brand through a contemporary lens. Abstract imagery inspired by Rome, flowers, and serpents was combined with experimental animation, archival references, and evolving visual compositions to create an immersive narrative balancing innovation and timeless elegance.

The project explored new possibilities in luxury storytelling, using emerging technologies not as an end in themselves, but as a tool to expand atmosphere, symbolism, and visual expression. Presented across pop-up installations, storefronts, and special events, the animations surrounded the jewellery with a cinematic and dreamlike environment, reinforcing the identity and emotional universe of the brand.