Lanieri Spring Summer 2025 campaign

Shot in studio using real Lanieri garments and accessories, this project places tailored menswear within immersive photorealistic environments inspired by the European cities that have shaped the history and identity of the brand. Blending refined sartorial imagery with atmospheric world-building, the editorial creates a visual narrative suspended between realism and subtle surrealism.

Within these otherwise believable urban settings, flowing fabrics become the single unexpected element — soft sculptural forms moving through the scenes like extensions of the architecture and landscape themselves. A tribute to the material at the core of Lanieri’s heritage, the fabric transforms into both texture and symbol, reinforcing the elegance, movement, and craftsmanship that define the brand.