MCM + BE@RBRICK

In conjunction with Frieze Seoul 2025, MCM Haus in Seoul was transformed into a whimsical multisensory exhibition space. Created in collaboration with Medicom Toy, BE@RBRICK in MCM Wonderland brought together art, design, and collectible culture through immersive installations and playful visual narratives, turning the Haus into a surreal landscape where luxury, imagination, and contemporary craft converged.