MCM Spring/Summer ’26

As MCM enters its 50th anniversary, the journey begins with a taekwondo inspired vision, celebrating balance, movement and discipline. This Ai generated performance serves as a prelude to the Spring/Summer 2026 debut in Milan Fashion Week, where tradition and technology meet innovation.

An hologram projection installed at the entrance of the event, becoming an introduction to the mood and inspiration of the collection.

A second installation, on a large LED screen, which allowed visitors to to interact and play with MCM’s mascot, the Rabot. The 3D character would follow and mirror every movement of the person standing in front of it.