MCM Spring/Summer ’26

As MCM approached its 50th anniversary, the project began with a taekwondo-inspired visual performance celebrating balance, movement, and discipline. Conceived as a prelude to the Spring/Summer 2026 debut during Milan Fashion Week, the work explored the dialogue between tradition, craftsmanship, and technological experimentation.

Presented as a holographic installation at the entrance of the event, the piece introduced visitors to the atmosphere and visual language of the collection through a fluid and immersive choreography of light and motion.

A second installation featured a large interactive LED screen where visitors could engage directly with MCM’s mascot, the Rabot. The animated 3D character responded in real time, mirroring the movements and gestures of the person standing in front of it, transforming the interaction into a playful and immersive experience that blurred the boundary between audience, character, and digital space.