Peuterey Spring/Summer ’23 campaign

Shot in studio with real models wearing real clothes, immersed in A.i. generated painterly locations. The settings let the viewer in an oneiric world, in a interplay with the delicate colours of the season.

The aim is to use a technological tool such as artificial intelligence to create evocative and soft imagery. The same aesthetic has been recreated in the video campaign, maintaining visual coherent across different platforms and media.