Peuterey Spring/Summer ’23 campaign

Shot in studio with real models wearing real garments, this project places fashion imagery within immersive painterly environments suspended between reality and imagination. Soft, atmospheric settings create an oneiric visual world that interacts with the delicate colours and textures of the season, transforming the campaign into a fluid and emotionally driven narrative.

The creative process explored how contemporary digital techniques could be used to produce imagery that feels evocative, tactile, and cinematic rather than overtly technological. The same visual language was extended into the video campaign, maintaining a cohesive aesthetic identity across different platforms and media while reinforcing the dreamlike atmosphere of the collection.