Reda Look Book FW25

An entirely A.i. generated look book. Every product, model and location was created with the aim of making an extremely photorealistic series, showing faithfully the textures and prints of each fabric by Reda.

Working alongside Reda’s marketing team, we curated the best styling and fitting choices to better showcase all different fabrics, and pairing them with the best suited models and environments. No models, products nor locations were ever photographed for the making of this project.

The physical catalogue was designed and art directed by Capsa, from cover to cover.