Reda Look Book FW25

An entirely AI-generated lookbook that reimagines the traditional fashion editorial through a fully synthetic yet carefully controlled creative process. Every product, model, and location was designed with the aim of achieving a high level of photorealism, faithfully preserving the authenticity of Reda’s fabrics, from their tactile textures to the precision of their weaves and prints.

Working in close collaboration with Reda’s marketing team, we developed styling and fit decisions to ensure each textile was presented in its most compelling form. Models were matched to the character of each fabric, while environments were crafted to enhance and frame the material qualities, creating a coherent visual language that reflects the identity of the collection.

The physical catalogue was designed and art directed by Capsa, from cover to cover, ensuring a cohesive visual and editorial experience throughout.